What is Retailing about?

Retailing is a subject everybody seems to know everything about. People shop until they drop and shops are everywhere. Retailing is booming in India at the moment and new stores and shopping malls are opened everywhere.
But do we really know what is going on in retailing? What makes people buy what they want to buy? What can we do in retailing to improve the business?

Who can join, Should have successfully completed an undergraduate course

- management
- marketing
- economics/commerce/arts/
- product management/
- business development
- any other RM related study

Brief outline of the course

Retailing & Environment
. Introduction to Retailing . Environment . Corporation . Human Resource Management . Market Survey

Market & Location
. Market Selection . Location Analysis . Customer Service & Retail Selling . Customer Relationship Management . Legal and Ethical Behaviour

Management & Operation
. Managing Finances . Merchandise Buying and handling . Merchandise Pricing . Advertising and Promotion . Store Lay Out

Project Work & Internship

Competencies addressed during the course

The one year Post-Graduate RM Programme includes all eight competencies, however, three competencies are leading for the structure of the programme:
- Competence 1 (Entrepreneurship) - Competence 2 (Market Research), - Competence 3 (SWOT), - Competence 4 (Strategic Marketing planning.); - Competence 5 (Operational Marketing planning). - Competence 6 (Business Relations)); - Competence 7 (Languages) : optional - Competence 8 (Management);